I have been reading a book entitled Marketing the Church. The author of that book asks a question that I think is worth asking to every one of us. He said, “How many of you have ever met an unsaved person who is craving for a sermon? Or how many of you have ever met an unsaved person who has sought diligently a place where they can sing ‘The Old Rugged Cross’?” Dear friends, people out there aren’t craving a sermon, so it doesn’t do any good for you to tell them how wonderful your pastor is and how marvelous his sermons are. They are not craving sermons. And they are not looking for a place where they can sing “The Old Rugged Cross,” so there’s no need to tell them about the marvelous choir program at your church. But they d...